Search engines provide information to the millions of users

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks. Paying for traffic is a smart move if your site is still new and you need to get things going. In the long run however it would be smarter to aim for better search engine ranking using proven SEO methods and generating some free traffic from the search engines as well.